Privacy Policy

Last updated: 4 October 2026

This policy explains what personal information we collect when you use Fashion Lovers (a store on the Main Site marketplace) on our website or mobile app, why we collect it, who we share it with and the choices you have. The website and app are run by Main Site ("we", "us"), Indore, India. Products are sold by independent sellers ("stores") using our platform.

1. Information we collect

  • Account details: your name, email address, mobile number and password (stored only in encrypted form - nobody can read it).
  • Delivery addresses: name, mobile number, email, address, city, state and pincode you save or use for an order.
  • Orders: the products you buy, prices, coupons, payment method and delivery / tracking status.
  • Payments: online payments are handled by Razorpay. We receive only the payment reference and status - we never see or store your card, UPI PIN or bank login details.
  • Reviews: ratings, titles, comments, fit and tags you write. Your first name is shown with a review.
  • Device and usage information: your IP address, approximate location worked out from it, the pages you visit and basic technical logs that keep the service safe and working.
  • Cookies and app storage: to keep you logged in, remember your cart and protect forms. See section 6.

2. How we use it

  • To create and manage your account and keep it secure (for example blocking repeated wrong passwords).
  • To take your orders, calculate delivery charges, deliver them and let you track them.
  • To send you emails about your account and orders (order confirmation, shipping, cancellation, password reset codes). We do not send marketing emails without your consent.
  • To show reviews and ratings that help other customers.
  • To prevent fraud and misuse, fix problems and improve the website and app.
  • To meet our legal, tax and accounting duties.

3. Who we share it with

We do not sell your personal information. We share only what is needed:

  • The store you buy from: your name, delivery address, mobile number, email and order details, so it can pack, ship, invoice and support your order.
  • Courier partners through Shiprocket: your name, delivery address and mobile number, to deliver your parcel.
  • Razorpay: the order amount and the contact details needed to complete an online payment.
  • Our email and hosting providers: to send emails and run the service.
  • Authorities: when the law requires it, or to protect our users and the service.

4. How long we keep it

  • Your account information is kept while your account is open.
  • Orders, invoices and the delivery address used on them are kept for as long as tax and accounting laws require, even after you delete your account.
  • Technical logs are kept for about 30 days; login and payment logs may be kept longer for security.

5. Your choices and rights

  • See and correct your details: in My Profile and My Addresses on the website or in the app.
  • Delete your account: any time from the app (Account → Delete account) or on the website at https://www.fashionlovers.in/account-delete. Your name, email, mobile number, password and saved addresses are removed and you are logged out everywhere. Past orders stay with the store for its records (see section 4) but are no longer linked to you, and your reviews are shown as "Customer". An account cannot be deleted while an order is on its way.
  • Ask a question or make a complaint: contact us (section 9).

6. Cookies and app storage

The website uses a small number of cookies that it needs to work: a session cookie (keeps you logged in and protects forms) and a cart cookie (remembers your cart). The mobile app stores your login token and a random cart id on your phone. We do not use advertising cookies.

7. Security

We use encrypted connections (HTTPS), store passwords and payment-gateway keys in encrypted form, limit repeated login and code attempts, and give staff and stores access only to what they need. No system is completely secure, so please keep your password private and tell us at once if you think your account has been misused.

8. Children

Our services are meant for people aged 18 or over. Younger users may use them only with a parent or guardian.

9. Contact and grievance officer

For any question, request or complaint about your personal information, please contact our grievance officer:
Grievance Officer, Main Site
Email: theavinashvyas@gmail.com
Phone: +91-9977488938
Address: Indore, India
We aim to reply within 7 days and to resolve complaints within 30 days.

10. Changes to this policy

We may update this policy. The date at the top shows the latest version; if the changes are important we will tell you on the website or in the app. See also our Terms of Use.

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